The full potential for ecological wall finishes has by no means been anywhere near realised. The demand to by a discerning customer for wall finishes with a natural earthy charm, an escape from the manufactured landscape we exist in. As the markets for organic food and clothing expands, so does the huge markets of interior design and wall finishes with rustic sophistication and a low pollution footprint.
Many of us know what we like as soon as we see it, we are drawn and connect with natural products of beauty. We have in our minds eye of places we have visited or seen in pictures of far away places where the backdrop of decoration sets the theme of tranquility and peace with ones surroundings. Also too as many of us know the rigors of coping with allergies, not just from the foods we eat but the products which make up our everyday living space.
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There is a growing recognition, that the expanding suburban landscape is having a negative environmental impact. Suburban development often includes vast energy dependant monocultures (perfect, grass lawns). They consume a significant amount of natural resources, (water to keep them green and gasoline to keep them trimmed), and they reduce the amount of habitat available for native wildlife. Over use of fertilizers, herbicides and pesticides can leach into water supplies and be harmful to children and pets. Trends toward ecological landscaping and organic lawn care are lessening the detrimental effects of these designs. Many landscape designers are recommending native plant species, and even golf course managers are moving toward organic methods.
In practical terms our goal should be to move away from designs that depend on an extensive use of energy, without asking people to give up their lawns entirely. There are a number of options:
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